Brownback app

Brownback has announced a new iPhone application in his campaign for governor. Doesn't he know that MAC people are liberal nerd-types?

Press release below



Brownback Campaign Offers Revolutionary New App that Puts Politics in Your Pocket
iPhone App built on Campaign 2.0 framework created by MTB Mobile

TOPEKA, KS - With campaign season rapidly approaching, Brownback for Governor, Inc. is pleased to announce the launch of "SamForGov", the first iPhone application in America for a gubernatorial candidate. Offering an innovative blend of dynamically updated content and social media with the ability to sign up campaign volunteers and collect mobile contributions, the app extends the campaign's reach by converting supporters into well-equipped field workers.

"Sam Brownback is running a grassroots campaign to connect with Kansans all across the State," said David Kensinger, Brownback for Governor Campaign Manager. "This application will help us reach Kansans right where they are, at a time and place most convenient for them."

The app is available now for free download from the iTunes App Store.

SamForGov offers users an easy way to sign up for the campaign's mailing and volunteer list, share the campaign and the app with friends through the supporter's social media channels, and make contributions right from the iPhone. Users also can easily access the latest news and events for the campaign and use audio and video clips to help get others excited about Sam's candidacy.

"Great design, integration of cutting-edge Web 2.0 tools and a super-easy way to provide real help to the campaign - this app has it all. It is truly a revolutionary idea and we're thrilled to be launching it to support the campaign," said Kensinger. "MTB Mobile is leading the way in connecting campaigns with supporters. We are very pleased with the application they have designed and delivered."

"SamForGov is a great example of what can be done with our Campaign 2.0™ platform," said Jeff Pfaff, President and founder of MTB Mobile. "Sam Brownback's campaign has done a great job in using the platform to connect with supporters anytime and anywhere, and we're excited to launch the app and watch it go viral! We're delighted that thousands of Kansans will be able to support Sam in this new mobile way."

The application is designed for simple maintenance by the campaign with a web-based back end that allows immediate updates of dynamic content. The Home Screen also has rotating "banners" that allow the campaign to highlight events, celebrate key volunteers, and provide rapid response to fast-breaking news. Each banner links to yet another dynamic view so the campaign can provide details to support the broad banner messages.

Key features of SamForGov include:
Sign supporters up for the campaign mailing list and collect their name, email, ZIP, mobile number and mobile opt-in for text messaging.
Enlist volunteers along with their key skills and interests.
Sharing capability that uses the supporter's Facebook, Twitter, Email and text messages to spread campaign info and allows the campaign to dynamically pre-configure the message that is posted.
Campaign contributions processed by PayPal and Google Checkout.
Dynamic content views that can be changed on demand by the campaign, providing Sam's bio, his positions on issues, campaign updates, and a list of campaign events.
"Banners" that link to dynamic content views to highlight events, celebrate key volunteers, and provide rapid response to fast-breaking news.
The campaign can alert supporters that they should check the app for updates - even when the app isn't open on the iPhone.
A customized look-and-feel that matches the campaign's brand identity and makes supporters feel instantly at home.
In early 2010 the campaign also will launch applications for the Blackberry and Android platforms as well as a web app that will extend the campaign onto virtually any phone.

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To download the application, visit http://appsto.re/samforgov

For more information and screen shots, visit www.MTBMobile.com

Photo: http://www.mtbmobile.com/presskit/samforgov.png